![]() ![]() Tali Shalem Taub and her brothers, Yosef and Mendy Taub, took over the management of the business after the passing of their father and launched Holy Gems. The state granted the company exclusive mining and manufacturing rights to honor their commitment to science and faith. The new Carmel Sapphire was chosen by the International Mineralogical Association as its Mineral of the Year 2018. Lo and behold, the quest revealed hitherto known and unknown types of gems nestled deep in the Holy Land. ![]() For nearly two decades, Taub invested in exploration and excavation. The idea went against every scientific knowhow at the time. The late Lubavitcher Rebbe once spoke of gem deposits in the Kishon River and Mount Carmel areas in Israel. His son Avi Taub developed one of the first international chains of jewelry stores and then bet his family reputation and life savings on … a prophecy. With time, it would become the heart of diamond trade in the region. After World War II, Hanan Taub, the only of 12 siblings to survive Holocaust, opened the first diamond polishing factory in Netanya, the first officially designated city in the newly established nation of Israel. This family saga reads like a twist-prone plot of a hit streaming series. Meet Holy Gems, the world’s only jeweler with extremely rare gemstones from the Holy Land. However, rarely has it made such earth-shattering (literally) discoveries. From the invention of the wheel and the sail to the printing press and the cotton gin and now into the virtual reality, fashion-at-large has been an integral part of safeguarding socioeconomic progress. In 2018, an improbable turn of events changed the history of jewelry arts and mineralogical sciences. The marketing strategy for the industry has been built on the ideas of cultural heritage and intergenerational legacy. ![]() It is easily the most stable segment of the luxury market as people continue to prioritize long-term investment in precious metals and rare gemstones. As an artistic concept, it also reflects both the spirit of the times and humankind ideals that transcend time. Jewelry is a physical object with time-based added value. ![]()
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